Search Engine Optimization
Everyone talks about SEO these days but, did you know that Search Engine Optimization has changed A LOT? In the past SEO was often seen as a way to trick search engines into ‘thinking’ a web site was relevant. It had a lot to do with keyword stuffing and getting backlinks but today this kind of strategy gets you nowhere because search engines are smarter and can tell if:
As you can see it has to do both with the quality of your content, your site structure and the user experience. How can we help?
Let’s start by answering some questions
Search Engine Optimization
Everyone talks about SEO these days but, did you know that Search Engine Optimization has changed A LOT? In the past SEO was often seen as a way to trick search engines into ‘thinking’ a web site was relevant. It had a lot to do with keyword stuffing and getting backlinks but today this kind of strategy gets you nowhere because search engines are smarter and can tell if:
As you can see it has to do both with the quality of your content, your site structure and the user experience. How can we help?
Let’s start by answering some questions
The answers to the questions above are the starting point for most of the SEO work we do. Keyword research is the next step. Once your target keywords are identified we’ll work on your content to add what’s missing and modify what can be improved. There are always ways to make good things great! Just keep in mind that the focus must be in writing content that your audience is interested in. The goal is conversion, of course, but first you need to get your audience interested, engaged. We favor the user-focused approach to SEO because it’s effective in the long run. Be good and search engines will notice your website. It takes time and work but it’s worth it. Weblinking can be helpful and we’ll pay attention to it but it’s worthless unless you provide quality content. What else will you need? Web Performance Optimization of course so please keep reading.
Web Performance Optimization
In addition to content quality your site must be fast. In first place because you want your visitors to be happy, even when their connection speed is not so good. Research proves people abandon slow loading pages. Three seconds, believe it or not, can be too much. Is it possible to have an eye-catching website, with lots of information and good images that loads real fast? Yes, it is. But it requires understanding of what’s going on under the hood.
Our WPO services include:
Website optimization should be a top priority and can make your site outshine the competition.
Web Performance Optimization
In addition to content quality your site must be fast. In first place because you want your visitors to be happy, even when their connection speed is not so good. Research proves people abandon slow loading pages. Three seconds, believe it or not, can be too much. Is it possible to have an eye-catching website, with lots of information and good images that loads real fast? Yes, it is. But it requires understanding of what’s going on under the hood.
Our WPO services include:
Website optimization should be a top priority and can make your site outshine the competition.
